Latest Direct Response Copywriting News

Godzilla versus King Kong: Sainsbury's/AMV challenge John Lewis/A&E for top
Credit to CGI wizards Framestore, copywriter Alex Grieve, art director Adrian Rossi and director James Rouse for Outsider. It's our ad of the year (so far): sorry Brothers and Sisters whose brilliant Sky ad with Thierry Henry has been gazumped at the last.
Read more on More About Advertising | Insights into Advertising

Creative manager lands 'dream job'

Creative manager lands 'dream job'
This led me to agency work as a copywriter and design assistant in Montana before moving back home to Harrisburg. For a couple years, while working full-time in Sioux Falls, I commuted to USD to study part-time for my Masters. It wasn't clicking. New plan.
Read more on Sioux Falls Argus Leader

How to Fix (Phantom) Marketing Problems
Trends that don't matter are based on subjective criteria, usually aesthetic, and have no direct link to sales or profits. They're usually easy to spot — “everybody's doing it!” — and don't last long. Examples: clean lines on a website, humor in …
Read more on Business 2 Community

Hill Holliday and John Hancock Play Choose Your Own Adventure

Hill Holliday and John Hancock Play Choose Your Own Adventure
The work allows viewers to choose alternate endings for each of three scenario, which is not an entirely new approach as the client began using it for the “Life Comes Next” campaign beginning more than a year ago. The premise is simple: you get a short …
Read more on AgencySpy

Forsman & Bodenfors Loves Your Body Just the Way It Is
Since we already posted on one fashion ad by Sweden's Forsman & Bodenfors today, here's another. You won't find any Iggy Pop here, but you will find more than your daily share of men with body image issues. In short, this campaign promoting Norwegian …
Read more on AgencySpy

Latest Direct Response Copywriting News

The Martin Agency Heads to the Golf Course for Geico
Featured Jobs. Sales Account Associate Progressive Promotions Inc. NY/NJ Tri State Area, NJ. Direct Response Copywriter Creative Circle Brandon, FL. Account Executive/Senior Account Executive Colangelo & Partners New York, NY. Vice President, Media …
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An Update To The Facebook News Feed Update: What It Means For Business Beyond 2015
Businesses that rely on direct response campaigns need to sustain the same amount of click-throughs per day, so in response to a higher CPC those companies would have to raise their bidding for CPMs, which would increase the CPM for everyone else …
Read more on BostInno

BSSP Wins DraftKings' Creative Business

BSSP Wins DraftKings' Creative Business
Daily fantasy sports site DraftKings has selected Butler, Shine, Stern & Partners to handle its creative business, following a review, Adweek reports. Butler, Shine, Stern & Partners succeeds direct-response agency Havas Edge on the account. Other …
Read more on AgencySpy

Hillary Clinton to give rare national interview
Hillary Clinton will sit down with veteran NBC News correspondent Andrea Mitchell on Friday for the third national interview of her presidential campaign. The exclusive interview, which will first air on Mitchell's 12 p.m. MSNBC program, comes one day …
Read more on Politico (blog)

Persado Featured in Latest Gartner Research Report

Persado Featured in Latest Gartner Research Report
The software uses semantic algorithms to generate language for direct response communications such as emails, landing pages, display ads, text messages, push notifications and social posts. By mathematically determining the optimal emotional language …
Read more on Business Wire (press release)

The 10 Words That Could Mean Millions to Your Business
Founder of Bulldozer Direct, Catona and his direct response marketing strategies were instrumental in helping Priceline.com become the fastest company in history to reach $ 1 billion in sales (it took just 18 months). He's also responsible for the …
Read more on Huffington Post